Casinos today have millions of pieces of data gathered from multiple disparate systems. The HUB aggregates all these systems into one easy to use application. Now Casinos can “converge” their Marketing message to maximize revenue from all their revenue sources, Casino, Hotel, Restaurants and more. Through the use of TraffGen’s marketing services, TG will show casinos how to use the data more wisely and what the data really means when it comes to creating customer loyalty and repeat visits.
TraffGen’s the Hub integrates with your property’s CMS, POS, lodging, games, marketing campaigns, social networks, and other customer-facing systems to deliver a single customer point of view.
The Hub’s ability to understand player behavior and emotional sentiment in real-time enables you to take relevant actions, such as targeted communication, promotions and game optimization, all focused on increasing engagement, retention & monetization.
Having all of your data in a single place gives you the opportunity to track player lifecycles, accurately segment your database and deliver targeted marketing messages, increasing your potential for driving revenue business-wide.
The Hub is our unique convergence platform, capable of consolidating your raw data to provide a single customer view.
- Compile your raw data streams in one place, from gameplay & revenue to marketing campaigns & social media.
- Identify clusters of high-value players using behavioral tagging, right at the start of their life-cycle
- Track player growth across multiple platforms and convert low-value customers from one area of your business, into high-value customers in another.
- Deliver automated targeted messages, promotions & gameplay configurations to nurture valuable customers and drive revenue in real-time.